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Ресторан "ЧESNOK"

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Set a goal, overcoming obstacles and getting great results is what HK-DESING professionals do superbly. To your attention a project for the development of BeerStreetPub. Unfortunately, the institution was not very popular and, as a result, its profitability was minimal. First of all, the complexity of the task was to limit the budget and tight deadlines. A low-lit elongated room of 380 sq.m. with a ceiling height of 4.2 m. was to be transformed into a fashionable institution with a designer interior.

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Restaurant Target Audience - people from 22 to 40 years old, both young families and groups of friends. We have developed a conceptual institution, which is based on natural materials such as wood in the form of unedged boards, saw cuts decorated with Dutch dry moss. For the comfort of visitors, a children's room of 50 square meters was developed, the interior of which combines bright shades of turquoise and orange tones. The restaurant’s summer playground (174 sq.m.) is located between the construction zone and the construction store, however, our specialists managed to create comfort in a rather noisy place. Another problem was strong drafts, the solution was transparent pvc curtains.

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After a series of activities aimed on the rebranding of the institution: redesign, logo creation, proper positioning, “Garlic” - a restaurant of honest cuisine, has gained popularity among the ever-increasing number of visitors. As a result of introducing a unique technology, where marketing was combined with design, an increase in conversion rate of 52.4%.